Skip Navigation

  1. City Departments
  2. City Services
  3. Online Payments
  4. My Profile
    1. New User Registration
    2. Existing User Login
    3. Schedule Payment Instructions
  5. Meetings

Home > Leadership > Mayor > Archived Press Releases > 2011 Archives > April 2011 > Mayor Brown Launches 10th Annual Reading Rules Kids Summer Reading Challeng

Mayor Brown Launches 10th Annual Reading Rules Kids Summer Reading Challenge

Contact: Mike DeGeorge
             (716) 341-9522

“Reading Rules!” Program Continues to be a Big Hit with Area Youth

Mayor Byron W. Brown today launched his 10th Annual Reading Rules! Kids Summer Reading Challenge, a very successful program designed to help students entering grades K-12 maintain and improve upon their reading and writing skills that they learned during the previous school year.

In 2010, over 1,000 students completed the challenge and read over 7,000 books. Mayor Brown started this reading program in 2001, while in the New York State Senate, to address the literacy problem in New York State, and in particular the children in the City of Buffalo. The Reading Rules! Kids Summer Reading Challenge was designed to help students maintain and improve reading skills by encouraging the students to continue reading during their summer vacations. The program has accounted for over 43,000 books read by more than 6,200 students since 2001.

“This program is a fun and rewarding way for students to build good reading skills and learning habits,” said Mayor Brown. “The level of student and parent participation grows every year and is what makes the program so successful. This will be the tenth summer that students have worked diligently on their reading and writing skills and their parents have supported and encouraged them.”

Each student is required to read 7 books at or above their grade level, write summaries for each book and send them in by the predetermined deadline.

The Police Athletic League has played the vital role in the organization of program, especially through arranging prizes and sponsors. The Buffalo Public School System has also been a supporter of the Mayor’s Summer Reading Challenge, and has incorporated it into the School District’s summer program for several years.

The financial sponsors for 2011 are: Rent-A-Center, AT&T, M&T Bank, Dollar General, Wendy’s, Wal-Mart, National Fuel, Buffalo Metropolitan Federal Credit Union, General Mills, Buffalo Teacher’s Federation, Delaware North Companies, Ad Pro Sports, Alternative Information Systems, 2 Find your Home and Lamparelli Construction. 

Rent-A-Center has been extremely generous to the program, by donating over $27,000 to Buffalo students in academic scholarships, gift certificates and new laptops as part of their statewide Random Acts of Caring initiative.

“Rent-A-Center is proud to support Mayor Brown’s Summer Reading Program and salutes its mission to help local youth reach their educational potential,” said Evan Manley, Regional Director for Rent-A-Center.

Collaborative partners include: Buffalo Public Schools, Project Flight, Buffalo Read to Succeed, Buffalo & Erie County Libraries and The Buffalo Police Athletic League.

Successful completion of the program entitle each participant to receive a prize pack that includes: free admission passes to the Buffalo Zoo, the Buffalo Museum of Science, the Albright Knox Art Gallery, and books, discount coupons, a Reading Rules! T-Shirt, boxes of General Mills cereal and much more.

In addition, a variety of special prizes will be raffled off at the program’s awards ceremony, including: laptops computers, bicycles, Sony Playstations, Microsoft Xboxes, i-Pods, televisions, CD players, loaded book bags, gift certificates and much more.

For more information, please call the Mayor’s Division for Youth at (716) 851-READ (7323). You may also log on to