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Home > Leadership > Mayor > Archived Press Releases > 2015 Archives > August 2015 > 34andMORE Buffalo Recycles Kicks Into High Gear

34andMORE Buffalo Recycles Kicks Into High Gear

Simple messages in print and on billboards and bus shelters coincide with launch of a new website and social media campaign designed to help Buffalo double its recycling rate

August 17, 2015 –Mayor Byron W. Brown and a number of community members today launched the next phase of the ‘34andMore Buffalo Recycles’ initiative. This phase includes a citywide outdoor public awareness campaign composed of simple messages in print, on billboards and bus shelters in well-trafficked neighborhoods.  At the same time, a new recycling website and social media campaign made its debut.

“The ‘34andMore Buffalo Recycles’ initiative kicks into high gear and plays a very important role in encouraging and educating city residents about the importance of recycling,” said Mayor Brown. "We are saturating the city with fun and fresh information on how residents can participate in the city’s comprehensive recycling programs.  I thank you, in advance, for your support.”

Mayor Brown unveiled the campaign strategy on Earth Day, 2015 and today officially launched the city’s first ever outdoor advertising campaign aimed at encouraging city residents and visitors to keep recycling. This campaign, funded by a Recycling Education Grant given to the city as part of its contract with Republic Services, is part of a comprehensive recycling marketing plan put together by Block Club, Inc. It’s designed to help the City of Buffalo increase its recycling rate beyond the national recycling rate of 34%.

As part of this next phase of the campaign, colorful posters with simple messages have been placed on billboards, bus shelters and in publications.  Through a series of simple illustrations and basic 7-to-9 word messaging, the 34andMore campaign informs the public of small decisions they can make every day to support recycling in Buffalo, along with the city’s wide range of recycling programs.  The series of messages are engaging and informative.  Featured slogans include:

  • It couldn't be easier
  • Yes, you can recycle your pizza box
  • Recycle number 1 through 7
  • Throw out your takeout
  • Think twice about plastic bags

At the same time, a new recycling website makes its debut (, along with a social media campaign that asks the question “Can I recycle this?”

At today’s event, Mayor Brown stressed once again the following five points:

  1. Homes: Every household in Buffalo should have a recycling tote. If a city resident is in need of a tote, totes can be requested by calling 311.
  2. Businesses: The businesses of Buffalo generate a tremendous amount of waste every year and recycling at the workplace can have a huge impact on our recycling rates. For more information, call 311.
  3. Schools: Our schools focus on education every day.  This fall, 34andMore posters will be delivered to every school in Buffalo as part of the city’s continued partnership with BPS for recycling education services and outreach.
  4. Partnerships: 34andMore posters are being delivered to local associations, block clubs and community groups to increase their communities’ recycling rates.
  5. City Buildings: Every City-owned building has a recycling program in place. The City will continue to distribute more recycling totes throughout city buildings and educate all employees about the importance of recycling.

The 34andMore campaign complements Mayor Brown’s comprehensive recycling program, which includes:

  1. Single Stream curbside recycling – weekly curbside recycling.
  2. Yard waste collection and drops off – yard waste is collected from residents for composting.
  3. Tire recycling – residents can recycle their tires at 4 special collection drops offs per year.
  4. Electronic waste recycling – E-waste is accepted from residents for recycling at no cost at 1120 Seneca Street.
  5. Hazardous Waste collection events – city sponsored safe and environmentally responsible disposal for household hazardous waste. 
  6. Universal waste recycling – safe and responsible drop off for mercury containing devises, fluorescent bulbs and rechargeable batteries. 
  7. Textile recycling - The Western New York Coalition for Donated Goods, a collaboration of nonprofit organizations started by Mayor Brown, with a mission to educate the community about the environmental and economic benefits of recycling unwanted clothing and other donated goods, while providing easy access to donation opportunities.

Mayor Brown introduced a new recycling program in Buffalo in 2012. Since then, residential recycling rates have increased by over 81%, helping Buffalo achieve its highest recycling rate ever – nearly 23%.   To further bolster rates, Mayor Brown issued a request for proposals in 2014, challenging the marketing community to create a public awareness recycling campaign, which is now underway.