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Home > Leadership > Mayor > Archived Press Releases > 2015 Archives > Buffalo Opportunity Pledge Billboard Campaign

Buffalo Opportunity Pledge Billboard Campaign

November 30, 2015 - Mayor Byron Brown, joined by Jay Goodwyn, IBM Buffalo Innovation Center (IBIC), Executive Director, AT&T External Affairs Director Kevin Hanna, representatives from Lamar Advertising, as well as local freelance designer Erin Harris, today shined a spotlight on the new Buffalo Opportunity Pledge billboards that recently went up throughout Buffalo as part of an ongoing campaign to encourage businesses, organizations and residents to commit to building a culture of inclusion and equality in Buffalo. 

“As economic growth and opportunity continues in Buffalo, it’s important that all residents and business owners benefit from the city’s rising prosperity,” said Mayor Brown.  “As we call attention today to the new Buffalo Opportunity Pledge billboards, we are inviting and encouraging every city resident and business owner to join us in supporting the pledge.  When you do, you’ll join thousands of others who are helping us build a culture of diversity, inclusion and equity in Buffalo that further improves economic opportunity for all city residents.”

Mayor Brown unveiled the Buffalo Opportunity Pledge at his 2015 State of the City Address last February as part of an initiative that moves Buffalo toward the goal of shared prosperity for all residents.  The campaign kicked into high gear this past summer with the launch of the Buffalo Opportunity Pledge logo; it was created by local artist Erin Harris.  To date, nearly 3,894  individuals, 165 businesses/organizations have signed the pledge, representing over 50,470  members, students and employees.

Today, Mayor Brown thanked IBM, AT&T and Lamar Advertising for their support of the Buffalo Opportunity Pledge, as well as for their role in helping the city spread the Buffalo Opportunity Pledge message to a larger audience by putting the logo on billboards citywide.

 “IBM‘s enduring commitment to diversity is one of the reasons we can credibly say that IBM is one of the world‘s leading globally integrated enterprises,” said IBM Innovation Center Executive Director Goodwyn.  “IBM enthusiastically supports the mayor’s opportunity pledge. We live by the values of diversity and inclusion every day at IBM, where diversity it is a core belief and a key ingredient that enables us to be successful as a company. We are very pleased to be part of the mayor’s diversity initiative and proud to be here today in support of the Buffalo Opportunity Pledge Billboard unveiling.”

“AT&T is proud to support Mayor Brown in this critical initiative because we know a diverse workforce and an inclusive business culture are essential to the success of both our company and the economy,” said Kevin Hanna, director, External Affairs, AT&T.  “Our longstanding commitment to diversity in the workplace has allowed AT&T to attract and retain the best and the brightest from all walks of life and backgrounds, and has played a pivotal role in the development of the innovative products and solutions that have made us a global mobile technology leader.”

The pledge initiative continues Mayor Brown’s efforts to break down barriers for minorities and women that includes the hiring of the most diverse workforce in the city’s history, as well as incorporating community benefits into many of the city’s largest economic development projects. 

The City of Buffalo Opportunity Pledge encourages businesses, organizations and residents to commit to building a culture of inclusion and equality in Buffalo.  View and sign the pledge at: