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Home > Leadership > Mayor > Archived Press Releases > 2015 Archives > July 2015 > Buffalo NYC Ad Campaign

Buffalo NYC Ad Campaign


Tourism agreement to stimulate travel across the state and strengthen relationship between cities


July 13, 2015 - Mayor Byron Brown, joined today by Visit Buffalo Niagara President and CEO Patrick Kaler,Kimberley A. Minkel, Executive Director for the Niagara Frontier Transportation Authority and Lamar Advertising Vice President and General Manager Richard Dvorak and Lamar Transit Market Manager Maureen Glose, unveiled new ads on billboards and bus shelters in Buffalo and NYC as part of a previously announced first-ever partnership to boost business and tourism activity in both cities.  Visit Buffalo Niagara, Erie County’s lead marketing organization for conventions, meetings, sporting events and domestic and international tourism, worked in tandem with NYC & Company, New York City’s official marketing, tourism and partnership organization, on this initiative to encourage residents of Buffalo and New York City to visit their sister city.

“We’re thrilled to partner with New York City to encourage tourism from Buffalo to New York and New York to Buffalo,” said Mayor Brown, noting that Buffalo is quickly becoming one of America’s top cultural heritage tourism destinations. “New York is our state’s largest city and one of the greatest cities in the world.  Buffalo is our state’s second largest city and is experiencing a revitalization unlike it’s seen in fifty years. I thank our partners and encourage residents in both cities to explore these two great destinations.”

“With millions of potential visitors just a short one-hour flight away, New York City is one of the Buffalo tourism industry’s top markets,” VBN President and CEO Patrick Kaler said. “We’re grateful to Mayor Brown for helping to coordinate this arrangement and look forward to spreading the word about Buffalo’s renaissance in our nation’s largest city.”  
The ad campaign is part of Buffalo’s and New York’s long-term commitments to their thriving tourism industries, which have a significant positive impact on their local economies.  Under the tourism agreement, New York City agreed to exchange outdoor bus-shelter advertising assets valued at $150,000 to Visit Buffalo Niagara to run promotions throughout New York City. In return, Visit Buffalo Niagara, in partnership with Lamar Advertising and the NFTA, will exchange outdoor media space, including bus shelters and billboards, to help New York City enhance its presence in Buffalo, promoting marketing programs geared to encourage visitation to New York City.

Rick Dvorak, Vice President and General Manager of Lamar Outdoor Advertising, stated “Lamar Outdoor Advertising is glad to have had the opportunity to help increase tourism in the City of Buffalo. These are exciting times to be living in Buffalo and being part of the tremendous growth of a great city.”

Lamar Transit Market Manager Maureen Glose said, “Lamar Transit is pleased to join our advertising partner, the NFTA-Metro in helping the city of Buffalo with this cross promotion campaign, which is ultimately designed to bring tourism from NYC to the beautiful Buffalo, NY.”

Kimberley A. Minkel, NFTA Executive Director said, “We are pleased to be working with Mayor Brown to help promote tourism from NYC to the Queen City, so Buffalo can showcase the many diverse cultural gems our great city has to offer to others from outside our region.”  

Tourism, the City’s fifth largest industry, plays a vital role in New York City’s economy. In 2014 New York City welcomed 56.4 million visitors and generated $61.3 billion in overall economic impact. In order to grow the tourism sector, NYC & Company has created several partnerships with cities across the United States and around the world. All of these partnerships enhance the image of partner cities and create a sense of urgency for travelers to visit featured cities.

Tourism in Buffalo and Erie County is a $1.6 billion industry, employing more than 28,000 people and generating nearly $500 million in direct labor income. Buffalo and Erie County welcome nearly 7 million overnight visitors annually to an array of cultural, historic and leisure attractions, including one of the wonders of the world at nearby Niagara Falls.

About NYC & Company:
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For more information, visit

About Visit Buffalo Niagara:
Visit Buffalo Niagara is the official destination marketing organization for Erie County, New York to market and sell the assets and attractions to visitors outside the Buffalo Niagara region as a convention, tourism and leisure destination for the economic benefit of the community. For more information, visit