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Home > Leadership > Mayor > Archived Press Releases > 2015 Archives > June 2015 > Mayor Brown Launches a Design Contest in Buffalo

Mayor Brown Launches a Design Contest in Buffalo

IBM, Lamar Advertising partner with city on the Buffalo Opportunity Pledge Logo Contest,
to further promote Buffalo as City of Opportunity for all
Buffalo – Mayor Byron Brown, joined today by representatives from IBM and LAMAR Advertising, launched an open design contest for graphic artists, design teams and students to develop a logo that will identify the advertising campaign that will help foster, cultivate and preserve the culture of diversity, inclusion, fairness and equality in Buffalo. The logo competition seeks a visual identity for the City of Buffalo Opportunity Pledge, whichMayor Brown announced during his State of the City address in February. The City of Buffalo Opportunity Pledge is an important component of Mayor Brown’s collaborative effort to celebrate the diversity of the city of Buffalo, and to ensure that all city residents and businesses benefit from the city’s rising prosperity.
“We are seeking ideas from Buffalo residents, artists, graphic designers, students and the general public to come up with a creative, innovative and professional logo design to illustrate the concept behind the City of Buffalo Opportunity Pledge,” said Mayor Brown. “The logo should be recognizable and distinct, a symbol of the city’s values, and a reflection of the growth and opportunity that we are experiencing throughout Buffalo. By fostering a citywide mindset that embraces diversity and inclusion as core values and strengths, we move toward realizing our potential. This logo design contest is a tremendous opportunity to join a community-wide initiative that is moving Buffalo toward the goal of shared prosperity for all residents. I thank IBM and Lamar Advertising for their valuable contributions to our City, for being among the first businesses to take and promote the Opportunity Pledge, and for the generous awards they have offered for the winners of this design contest.” 
Jay Goodwyn, IBM Buffalo Innovation Center (IBIC), Executive Director, stated, “ IBM‘s enduring commitment to diversity is one of the reasons we can credibly say that IBM is one of the world‘s leading globally integrated enterprises. IBM enthusiastically supports Mayor Brown’s opportunity pledge. We live by the values of diversity and inclusion every day at IBM, where diversity it is a core belief and a key ingredient that enables us to be successful as a company. We are very pleased to be part of Mayor Brown’s diversity initiative and proud to be here today in support of the Buffalo Opportunity Pledge. Beth Stubbe, IBM’s Talent Development Manager, and I have both signed the pledge and encouraged others at the IBM Buffalo Innovation Center to do the same.”
The winning submission will receive:
  • 1-year Adobe Creative Cloud subscription and Wacom Pen ($680 value)
  • Logo displayed citywide on billboards
  • Logo featured on Government Channel 22, City of Buffalo website, social media sites and at community events
  • Artist and logo featured at media events as it relates to the Buffalo Opportunity Pledge
The City of Buffalo Opportunity Pledge encourages businesses, organizations and residents to commit to building a culture of inclusion and equality in Buffalo. Mayor Brown is asking all entrants to design a logo that embodies the principles of the opportunity pledge.  
View and sign the pledge at:
E-mail submissions are due by midnight on July 6, 2015 to: Winners will be announced on July 13, 2015.     
Here are a few rules and guidelines (View contest guidelines at
  •  Professional – As the new logo will be featured on the City of Buffalo web site and other social media platforms, as well as things like billboards, T-shirts and other items, the logo must be eye-catching, easily identifiable and legible. It must promote the significance of the City of Buffalo Opportunity Pledge.
  • Color - Each logo submitted must have a version in a) color, and b) black and white line art or grayscale.
  • Integrity - Logos cannot contain copyrighted material and may not include any images that have been previously published. Logos must be created and edited by the entrant and must be easily reproducible and scalable for large and small formatting
  • Entries must be submitted in the original source file as either a high-resolution (300 dpi or higher) JPEG, TIF or PNG file.
  • The winning entry shall become the sole and exclusive property of The City of Buffalo, who will have the right to alter, modify or revise the logo as it sees necessary to achieve the goals of the Opportunity Pledge. 
  • If all entries are deemed unsuitable, the City of Buffalo has the right to extend the contest deadline or reject all submissions and declare the competition ended without awarding a winner.
The contest is open to people of all ages.  Again, the deadline for entries is midnight on July 6, 2015.