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Home > Leadership > Mayor > News Room > Summer City Fitness

Summer City Fitness

 MAYOR BROWN AND BLUECROSS BLUESHIELD OF WESTERN NEW YORK ANNOUNCE LAUNCH OF SUMMER CITY FITNESSS

A Series of Free Fitness Classes for City Residents

July 19, 2016 – In an effort to get city residents moving in the summer months, Mayor Byron W. Brown today announced the launch of Summer City Fitness in partnership with BlueCross BlueShield of Western New York.
Summer City Fitness aims to engage city residents in healthy activity by providing access to free fitness classes.

"Fitness in our city parks  is an important part of our continued efforts to create a healthier and more vibrant city by providing more opportunities for residents to exercise and spend time outdoors," said Mayor Brown. "I applaud BlueCross BlueShield and our community partners for teaming up with us on Summer City Fitness at Martin Luther King, Jr. Park and Perkins Park as we work together on continued ways to help residents maintain healthy lifestyles and enjoy the many green spaces that Buffalo has to offer.”

The free fitness series features a mix of low- and high-impact classes, such as Zumba®, Pound, Pilates, and Aerobics.  Classes, taught by popular instructors from the city’s community, will take place on Wednesdays, Thursdays and Saturdays at Martin Luther King, Jr. Park and Perkins Park from July 20 through September 3.

Mayor Brown called on BlueCross BlueShield to help launch the series. BlueCross BlueShield offers free fitness classes at Canalside and has a long history of bringing healthy initiatives to city residents.
 
“As the official health plan of the City of Buffalo, we’re proud to partner with Mayor Brown on this healthy initiative” said Dave Anderson BlueCross BlueShield’s President and CEO. “Over the last few years, we’ve witnessed an increasing demand for free fitness opportunities from our members and the community. By leveraging our relationship with the Mayor and the Olmsted Parks Conservancy, we’re locating these classes right where our city residents live, work and play.”

Summer City Fitness will officially launch with the first class on Wednesday, July 20 at Martin Luther King, Jr. Park at 6:30 a.m.

Classes are open to individuals of all ages, regardless of fitness level and experience. No pre-registration is required, individuals simply show up and jump in.

In addition, free fruits and water will be provided to participants by Urban Fruits and Veggies.

All classes are weather dependent. More information and a full calendar of fitness classes can be found at bcbswny.com/play. Participants will be encouraged to share their experiences on social media through #SummerCityFitness.

About BlueCross BlueShield of WNY
BlueCross BlueShield of Western New York is a division of HealthNow New York Inc., an independent Licensee of the BlueCross BlueShield Association. Since 1936, BlueCross BlueShield has helped millions of people lead healthier lives. BlueCross BlueShield offers a full range of insured, self-insured, and government programs and services covering businesses, families, and individuals, as well as life and disability coverage, dental and vision plans and stop-loss coverage. As a community-based, not-for-profit health plan, BlueCross BlueShield contributes significantly to organizations that strengthen and enrich the health of our community.

For up-to-date news, facts, and information about the company, leadership, and industry, please visit the BlueCross BlueShield News Center at bcbswny.com/news or follow us on Twitter.